Who We Help
We work with CEOs, investors, business founders, authors, academics, politicians and creatives at all points of their career.
Often clients come to us because their online profile doesn’t do justice to their portfolio of accomplishments, and so we help them build and amplify their personal brand. On the other end of the spectrum, we help individuals who are already in the public eye but they don't know how to leverage this to open the door to new opportunities such as getting a non-exec board position, or attracting the interest of an investor.
Whatever your current status, we are experts in shaping, enhancing and controlling your online and offline profile.
Check out our twice-yearly 'coverage books' showing highlights of media coverage we’ve secured for our clients.
Investors and VCs
Thought leadership is the best tool for investors to attract deal flow because there is such a demand from business publications for unique advice on growing and scaling businesses.
Entrepreneurs are one of the most content-hungry demographics. That’s great news if you are a thought leader in the making because there is a whole eco system of talks, websites, podcasts and more where you can be heard by start-ups or other investors.
Tae Hea Nahm and Ryan Floyd
Cofounding MDs of Storm Ventures
Storm Ventures is an established Venture Capital firm in Silicon Valley investing in mid-sized tech and SaaS start-ups. Co-founders, Tae Hea Nahm and Ryan Floyd wanted to raise their profile as investors in the UK and Europe to increase ‘deal flow’ from outside the traditional start-up hub of Silicon Valley.
By differentiating their areas of expertise in growing start-ups and nurturing leadership we increased their incoming inquiries from entrepreneurs several times over. Tae Hea Nahm is the author of a book series called Survival to Thrival. Using his books as the basis of his thought leadership, we secured many guest contributor articles in business publications, secured international speaking slots at Collision Conference and SaaStock and built links to contribute to the book being ranked #1 on Google for ‘enterprise start-up book’.
For Ryan, we established a regular column in The UK newspaper, utilised the launch of a YouTube channel and built a following for a monthly twitter chat.
For investors and VCs we recommend The Executive Package
CEOs and Executive teams
In today’s digital world, a CEO needs to be the human face of a business. It’s no longer acceptable to hide behind a jargony newsletter or to give a wooden quote on a press release.
CEOs need to manage their profiles like minor celebrities. Consumers want to know their opinions on industry-wide topics; the media want to know their vision; entrepreneurs want their leadership advice. But how do you know what is safe to share without going off message?
We can work with your existing PR and comms team to ensure a healthy balance of corporate messaging and authentic personal voice for a senior leader.
We helped a department president in Samsung develop his LinkedIn presence. With a passion for solving the world’s sustainability issues through technology, he wanted to be at the forefront of leading conversations around tech for good. But like many highflyers he neither had the time nor the knowledge to get the best out of social media.
We worked closely with the in-house comms team to optimise his profile, engage with the right influencers and create a calendar of creative posts. Alongside our work, we used our expertise to promote a personal project to support start-ups in the tech-for-good space.
For corporations looking to develop their CEO's thought leadership, we recommend The Executive Package
One of the challenges in getting publicity for a new business is that businesses themselves aren’t newsworthy (unless you’re doing something really radical and even then, once it’s been covered by one publication, it’s old news). The entrepreneurs behind them, however, have an idea a minute!
There are more publicity opportunities for people than businesses. People have opinions, expertise and personal experiences to share. They can give quotes to journalists, speak at events and are more likely to be followed on social media than a company. People can be thought leaders.
Founder of Curation Zone
Russell is the founder of tech start-up Curation Zone, an AI based platform that helps brands and advertising agencies find niche film makers and influencers in local markets. Russell came to us for a regular PR campaign for his new business. We suggested a different approach. In a crowded digital world, it’s unlikely media outlets will be interested in ‘another AI platform’. Instead we suggested that we focus on making Russell a commentator on advertising trends and the use of AI in advertising.
We secured a series of guest contributed opinion pieces relating to the wider topics affecting the advertising world, and the use of AI and machine learning in the creative sector, then we worked with Russell to write them in a way that editors will publish.
For entrepreneurs we recommend The Executive, or The Fast Track packages
Thought leadership is intrinsic to the work of politicians. A visible profile is essential not only to win the support of the electorate, but within their own party for career progression.
Politicians are expected to be thought leaders. They are searched for on social media; they are sought after for comment in the media; they are called to Hustings and expected to know everything. While it’s essential that they know party policy, in today’s digital world it is equally important to show personality and genuine passion.
We marry our expertise in the media with our experience in public policy to help politicians rise through the ranks of their party, or to push a specific campaign.
Dinesh Dhamija MEP (Liberal Democrat)
We worked closely with Dinesh right through from him throwing his hat into the ring for nomination to be an MEP candidate, to getting elected in the European Parliamentary Elections in May 2019.
We secured opinion pieces on influential political platforms, radio interviews and quotes in London regional press.
We worked closely with Lib Dem HQ to create a targeted social media campaign and build a personal website compliant with the party. Once elected, we worked with his research team in Brussels to develop thought leadership around his daily political activities there. From that we secured reactive media interviews on the developing Brexit saga, placed opinion pieces in mainstream publications, managed his social media output and facilitated other promotional content such as videos and leaflets.
When his MEP tenure came to an end on 31st January 2020 we refocussed efforts on building his network and opened the door to advisory roles with Quangos, and introduced him to a ghostwriter for his memoirs!
For established politicians with funding we recommend The Executive package. For those self-funded we recommend Hourly Consultancy
Authors, Academics, Life coaches and intellectuals!
Thought leadership goes hand in hand with being a creative like a writer, academic or coach by the nature of their individual approach.
For writers, they need a profile in order to attract a publisher. For academics they need a profile to get funding. It's no longer enough to submit a report . They have to demonstrate they can influence policy.
Without a thought leadership strategy, it’s common for writers, researchers or other creatives to find that someone with similar ideas gets into the media before them. Usually it’s not because they had better ideas, but they had better publicity tools.
Case StudyJacqui Webster PhD
Jacqui is a distinguished researcher in food policy and salt reduction campaigns for The George Institute.
As an academic, she'd been quoted in journals and spoken at many academic events, but wanted her research referenced in the mainstream media. She also wanted to know how to be more active on Twitter and LinkedIn and find the conversations and influencers relevant to her industry.
We understand organisations can not afford a full agency PR service, so Jacqui's organisation was our first client to use our 'Fast Track' profile raising plan, designed for individuals on a budget.
We provided all the PR strategy and Jacqui did the media outreach herself. With regular calls we guided her on refining her talking points, pitching articles to the media, developing a social media strategy and finding events to speak at. After the package ended, she had the skills to carry on her thought leadership strategy alone.