Pitching tips from Scott Carey, group editor of IDG business publications

Group Editor of IDG’s B2B collection, Scott Carey shares the make-up of techworld.com, computerworld.com, CIO and Infoworld.com

Hear how can you suggest a story or interview about your business or your client. What makes a story that suits their formats, how can PRs make their pitches relevant and how can experts get their comments published?