News & Blog

How to be a Thought Leader

What is Thought Leadership? - Many people ask, what is thought leadership, and usually get a woolly answer such as it builds trust, authority, and it opens doors to partnerships and opportunity. All these are true, but the functional definition… ...
Why is Thought Leadership Important - What extra touches do you put into your morning routine when you know you are meeting an important business connection? Do you get out the best suit? Posh pen? Polish your shoes? (or in my… ...
How do you Become a Thought Leader? - Now you can see the benefits of having an authoritative personal profile offline and online, how do you build one?  The bad news is that it isn’t as easy as creating a few paid adverts… ...

Latest News

Our founder Helen Croydon recommends her favourite tech podcasts for Information Age - Working with clients in the tech entrepreneur scene, we know the tech media landscape very well. Information Age asked Helen to recommend her favourite tech podcasts for their readers who want to know more about… ...
Is it OK to promote Thought Leadership during the coronavirus crisis? - During unprecedented and stressful times like these, it is hard to know whether your usual marketing campaigns should be put on hold and whether it’s appropriate to continue to produce thought leadership content. Should you… ...
The Changing Face of UK VC 2020: Pacale Diaine, Storm Ventures - Check out this excellent interview with Diaine Pascale from Storm Ventures with Techworld magazine. ...
ITV Dancing on Ice Contestant Lucrezia Millarini on her approach to money and career progression - Check out this full page interview in The Mail On Sunday's Money section with ITV News presenter and Dancing on Ice contestant Lucrezia Millarini. ...
Five Common Thought Leadership Mistakes - Effective thought leadership should lead to you being top of mind as an authority on particular topics. Even better, thought leadership should help others advance by giving them access to your insight and valuable expertise.… ...
Writing Thought Leadership: How to make it media-worthy - There's a big difference between what you write for your own content, and an article or guest post you would write for the media. Our founder, Helen Croydon wrote this article on common pitfalls of… ...
Thought Leadership PR gets a mention in this piece on content marketing - This piece from Business 2 Community, looked at how to get the most out of 'content marketing.' They asked our founder Helen Croydon for some quotes. ...
Three examples of thought leadership strategy by CEOs - Imagine if one of your ideas for how to solve a common business problem became the go-to approach in your industry. Imagine if, by taking some time to analyse an issue and articulate your theory,… ...
Business book review for one of our author clients - Check out this brilliant review by What Investment Magazine of Tae Hea Nahm's acclaimed book, Survival to Thrival: Change or Be Changed. ...
Check out this for a classic example of thought leadership in earned media - This piece for Sifted.EU by one of our clients reflects his expertise exactly and has appeared on a highly targeted platform for his target audience - entrepreneurs. ...