News & Blog

How to be a Thought Leader

What is Thought Leadership? - Many people ask, what is thought leadership, and usually get a woolly answer such as it builds trust, authority, and it opens doors to partnerships and opportunity. All these are true, but the functional definition… ...
Why is Thought Leadership Important - What extra touches do you put into your morning routine when you know you are meeting an important business connection? Do you get out the best suit? Posh pen? Polish your shoes? (or in my… ...
How do you Become a Thought Leader? - Now you can see the benefits of having an authoritative personal profile offline and online, how do you build one?  The bad news is that it isn’t as easy as creating a few paid adverts… ...

Latest News

Should CEOs and high profile professionals use social media? - I often hear from CEOs, high profile entrepreneurs, revered scientists and political figures that they would like to do more on social media but they are afraid that they may say the wrong thing, that… ...
Another client, on ITV News London! - This is a lovely, moving feature about musicians from the The Baluji Music Foundation coming together to practice for the first time since lockdown. https://youtu.be/cLYjpIasOwE ...
Our client on Sky News - Frederik Groce, VC with Storm Ventures, talks to Sky News about the diversity problem in venture capital and what can be done about it, ...
Helen Croydon talks about the aim of The Media Insider Podcast, and pitching tips - In this interview with Response Source our founder Helen Croydon explains why she started the Media Insider podcast and how it helps us pitch (and secure) coverage for our clients. ...
This much coverage in 6 months! - Every six months we produce a 'Coverage Book' of our best coverage that we've secured for our clients. It includes profile pieces, op-eds, business advice pieces, quick quotes, reviews and interviews on podcasts. It's that… ...
Being a Thought Leader during the Coronavirus pandemic - News about Covid-19 dominates the headlines in times like these. Where many of us may have carved out 15 minutes every day to read an op-ed on our favourite business websites, or to scan Twitter… ...
Our founder Helen Croydon recommends her favourite tech podcasts for Information Age - Working with clients in the tech entrepreneur scene, we know the tech media landscape very well. Information Age asked Helen to recommend her favourite tech podcasts for their readers who want to know more about… ...
Is it OK to promote Thought Leadership during the coronavirus crisis? - During unprecedented and stressful times like these, it is hard to know whether your usual marketing campaigns should be put on hold and whether it’s appropriate to continue to produce thought leadership content. Should you… ...
The Changing Face of UK VC 2020: Pacale Diaine, Storm Ventures - Check out this excellent interview with Diaine Pascale from Storm Ventures with Techworld magazine. ...
ITV Dancing on Ice Contestant Lucrezia Millarini on her approach to money and career progression - Check out this full page interview in The Mail On Sunday's Money section with ITV News presenter and Dancing on Ice contestant Lucrezia Millarini. ...