Go From Anonymity To Authority
With Thought Leadership PR
We are a specialist team with backgrounds in journalism, political strategy and PR.
For business leaders, entrepreneurs, philanthropists and public figures we help you become experts in your field and be found by potential clients or investors.
Author & Journalist-turned-Media-Consultant
Behind the concept is Helen Croydon. She created a fresh approach to PR, focussing on the people behind a business, rather than the business itself.
With almost two decades experience working as a journalist across broadcast, radio and print, and as a best-selling author having to raise her own profile, she recognised that while many people have valuable expertise and engaging stories to tell they don't know how to get their voice and name recognised.
We help clients go from anonymity to authority – We shape your messages and help you amplify them, to increase your influence, attract new business and open doors to new partnerships
What we do
The Thought Leadership PR Team
Helen is an expert at identifying what is media worthy. She's written for every major national UK title from The Sunday Times to Metro to the Daily Mail. She’s worked as a producer for ITN for a decade and has appeared on Sky News, BBC News Channel, ITV This Morning, GMB, Newsnight, Woman’s Hour and more as a commentator.
This experience has given her a 360 degree understanding of how the media works. As a journalist and producer being pitched to, and as an author raising her own profile, her instinct for storytelling is hard to match.
It is this decades worth of knowledge and media contacts with which she applies her unique results-driven formula for building thought leaders.
Check out Helen's podcast The Media Insider, featuring interviews with editors on what they look for in a story and how to pitch to them.
Eva CharalambousPR Strategist
Eva has worked as a reputation advisor to global CEOs and private individuals for over two years. Previously, she managed communications at one of the UK’s best known cross-party think tanks and a highly-regarded economics consultancy based in London. Eva secures coverage for clients across a variety of media and expertly develops tailored media strategies.
Laura McLachlanSocial Media Strategist
Laura is a specialist in creative social media strategy. She works as a consultant behind the scenes to develop winning content strategies for our clients. She identifies target audiences, develops a constant tone of voice, rounds up the right influencers to engage with, finds trending topics and gives us amazing ideas for creative content and graphics.
Fred FitzGeraldWebsite & Marketing Consultant
Fred does all the website designs and edits for our clients. Whether it’s a total rebuild or just some improvements to build on what you already have, Fred gets to work quickly, without a million vision boards to complete. Even when our clients don’t request any website work, there’s usually something he can recommend, such as making sure SEO tools are optimised or installing Google analytics.